Bought: VFC

I bought stock in VF Corporation (VFC).

When I first learned about VF Corporation, I had no idea what they did. I originally found them on the Dividend Aristocrat list which means they are a company that has paid and increased their dividend for the last 40 consecutive years so they must be a solid stock. But, what the heck does VF do? 

Well, while VF Corporation might now be as familiar to folks like Exxon or Dr. Pepper,  but the brands they sell are probably very familiar to you. Scroll down to the about section for more about them.

Once you learn what they do, you might understand why I'm comfortable with this stock. Especially with school back in session and the cold weather coming upon us.  


VF Corporation is engaged in the design, production, procurement, marketing and distribution of branded lifestyle apparel, footwear and related products. The Company's segments include Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. It owns a portfolio of brands in the outerwear, footwear, denim, backpack, luggage, accessory, sportswear, occupational and performance apparel categories. Its products are marketed to consumers shopping in specialty stores, department stores, national chains, mass merchants and its own direct-to-consumer operations. Its direct-to-consumer business includes VF-operated stores, concession retail stores and e-commerce sites. Its brands sell products in international markets through licensees, distributors and independently-operated partnership stores. Its brands primarily include The North Face, Vans, Timberland, Wrangler, Lee, and Kipling.


VFC recently came out with their quarterly earnings report in which I thought were fine. However the stock market did not think so. As a result, the stock got smacked down by 10% in a day. 

When I am shopping around for stocks to buy, I love seeing stuff like this. And it's just another great reason why to keep some extra gunpowder (cash) in your portfolios. Opportunities always pop up in the market and when they do, I capitalize.

There's nothing wrong with this fine company. They did not impress Wall Street so they got dinged. To me, that presents an opportunity to buy. If already owned shares, I would add on this generous discount.  

VF Corporation a solid, blue chip company and one of the largest retailer stocks in the world. The company has been around for over 100 years and should be around long after I'm gone.

They are also a dividend aristocrat. That means they have paid and raised their dividend for the past 40 years. In prior articles I've discussed why dividend aristocrat stocks are best for me. Their current dividend is $2.04 with a dividend yield of 2.62%.

As are all of the stocks in my IRA portfolios, VFC is an investment, not a trade. While the stock will fluctuate up and down like all stocks do, it is my opinion that the stock goes up long term. Buying VF Corporation at a big discount sounds like a good deal to me.
Disclosure: I am long VFC

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I wrote this article myself, and it expresses my own opinions. I am not receiving any compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Additional disclosure: My opinions and strategies of the are not intended to ever be a recommendation to buy or sell a security. The strategies I use have worked for me and it is 100% for you to decide if it could benefit your financial future. Please remember to do your own research and know your risk tolerance.

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