As I've mentioned here and there, I enjoy reading the financial news. In fact, on my Ipad, I have an app that combines financial news from all various media outlets. Most of the major business media have multiple and multiple stories on there - every single day.

Being relatively new to blogging, I'm lucky if I can get one blog post out a day!

But, instead of writing about bullflop and misleading readers with silly headlines to lure clickers, I strive for quality over quantity.

Here and there, I come across news stories and blogs that I consider to be "financial sillyness". Indeed, "sillyness" is misspelled purposely because that is what it is.

It's not that I don't like the Motley Fool. Quite the opposite. The Fool has been around for a long time now and are obviously doing something right. Some of their articles are very thought-provoking. Others are simply entertaining.

Since installing that app on my Ipad, I see articles from the Fool - everyday. Most of their articles are written by a hodgepodge of authors talking up various stock picks. There are several of these stock picking articles everyday. Sometimes the author owns the stock they are writing about, sometimes they do not. Sometimes the Fool owns the stock and sometimes they say they do not. Finally, the Fool always protects itself by saying they have a disclosure policy. This is wise to have.

When you have so many articles to push out each day, authors do their best to come up with titles that will make you click on the article.

The Fool is excellent with coming up with these titles.

One title that got my attention was called "COULD AT&T BE A MILLIONAIRE-MAKER STOCK?"

This title grabbed my attention for several reasons.

My first thought was - what the heck does this title mean? Is he really questioning whether owning this stock could make you a million dollars and if so, how many shares are we talking about here - 1, 1000, 10000.  How long are we talking about - 1 year, 10 years, 100?

I've seen this headline before and now I am seeing it for a second time so it must be important. I not only own ATT (T), but I have written about it here. Then I thought, "ATT? A Millionaire maker stock? Yeah, right!" Finally, I thought about how you can ask that question about any stock in the universe. Just replace AT&T with another company. Genius!

Not expecting too much, I clicked on the article to see what all of this was about and as a result, I've deemed this into my financial sillyness category.  Here's why:

The author does an outstanding job talking T stock. He throws in a neat chart and a very cool picture too!

His conclusion: "Good for what it is, but PROBABLY NOT a millionaire maker" (emphasis mine)

Well now, what does "Probably Not" mean?

Again, the title of his article was: "Could AT&T Be A Millionaire Stock?"

What is the answer author? Yes or no?

Using the word "probably" is an ultra-safe conclusion because it's so vague. Think about giving that answer to any question.

"Gee, will it rain next week?" Answer: probably not.
"Will the stock market go up tomorrow?" Answer: probably not.

Although it might.

Another example of a misleading title in order to get clicks.



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